{"product_id":"website-speed-performance-optimization","title":"Website Speed \u0026 Performance Optimization","description":"\u003cp\u003e\u003cstrong\u003eWebsite Speed \u0026amp; Performance Optimization is a one-time $249 service ($174 for AI Website Design clients) that audits your site with PageSpeed, compresses images, minifies code, sets up caching where your platform allows and fixes Core Web Vitals issues.\u003c\/strong\u003e You get a before and after report. It is for Fort Myers and Southwest Florida businesses whose site feels slow on a phone.\u003c\/p\u003e\n\u003ch2\u003eWhat does the speed optimization include?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA full PageSpeed audit of your key pages, on mobile and desktop\u003c\/li\u003e\n\u003cli\u003eImage compression and optimization, with images sized for how they are actually shown\u003c\/li\u003e\n\u003cli\u003eCode minification where it is safe to do\u003c\/li\u003e\n\u003cli\u003eCore Web Vitals improvements aimed at loading, layout shift and responsiveness\u003c\/li\u003e\n\u003cli\u003eCaching setup where your platform allows it\u003c\/li\u003e\n\u003cli\u003eA speed report with before and after numbers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy does website speed matter for a local business?\u003c\/h2\u003e\n\u003cp\u003eMany people look up a local business on a phone, often on a mobile connection, and a page that takes too long to show anything loses them before they read a word. Google measures real-world loading and interaction with its Core Web Vitals. The published good thresholds are a Largest Contentful Paint of 2.5 seconds or less, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less. Speed is one of many signals Google uses, so a faster site is no promise of higher rankings, but it removes a reason for visitors to leave.\u003c\/p\u003e\n\u003ch2\u003eHow is this different from the $149 speed tune-up?\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"\/products\/website-speed-core-web-vitals-tune-up\"\u003eShopify Speed \u0026amp; Core Web Vitals Tune-Up\u003c\/a\u003e is $149 and focuses on image compression, lazy-loading and cleanup of render-blocking code, with a Core Web Vitals check. This $249 service is the more thorough option: it adds a full PageSpeed audit, code minification, caching setup and a before and after report that shows what changed. Choose the tune-up for a quick clean-up, and this service when you want the full audit and a record of the results. Our \u003ca href=\"\/pages\/compare-website-speed-services\"\u003espeed services comparison\u003c\/a\u003e sets the two side by side.\u003c\/p\u003e\n\u003ch2\u003eWhat can and cannot be fixed?\u003c\/h2\u003e\n\u003cp\u003eSome speed drag comes from third-party apps, embedded widgets or the platform itself, and it cannot always be fully removed. We do what is safe on your pages and list anything outside our control in your report, so you know which apps or features are still slowing the site down. We work on Shopify sites, which is what we build on. If your site runs on another platform, ask before you order.\u003c\/p\u003e\n\u003ch2\u003eHow does it work?\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eOrder on this page. You can pay in full or choose the 50% deposit option at checkout.\u003c\/li\u003e\n\u003cli\u003eGive us access to the site and tell us which pages matter most to your business.\u003c\/li\u003e\n\u003cli\u003eWe run the audit and record the before numbers.\u003c\/li\u003e\n\u003cli\u003eWe compress and resize images, minify code, set up caching where possible and fix the Core Web Vitals issues we can.\u003c\/li\u003e\n\u003cli\u003eWe re-test and send the before and after report.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWe do not publish a fixed turnaround, because it depends on the size of the site. Ask on the \u003ca href=\"\/pages\/contact\"\u003econtact page\u003c\/a\u003e about timing.\u003c\/p\u003e\n\u003cp class=\"aiw-related\"\u003eRelated: \u003ca href=\"\/blogs\/guides\/how-fast-should-website-load\"\u003eHow fast should a website load?\u003c\/a\u003e, \u003ca href=\"\/collections\/website-care-plans\"\u003eWebsite Care plans\u003c\/a\u003e and \u003ca href=\"\/pages\/website-design-prices\"\u003eevery price, listed\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow much does Website Speed \u0026amp; Performance Optimization cost?\u003c\/h3\u003e\n\u003cp\u003eIt is a one-time fee of $249 for new clients and $174 for AI Website Design clients, meaning businesses whose website we build or have built. The client price can only be chosen once you are logged in and verified as a client. You can pay in full or choose the 50% deposit option at checkout. It includes a full PageSpeed audit, image compression, code minification, caching setup, Core Web Vitals work and a before and after report.\u003c\/p\u003e\n\u003ch3\u003eWhat is in the before and after report?\u003c\/h3\u003e\n\u003cp\u003eIt shows the PageSpeed and Core Web Vitals numbers for your key pages before we started and after we finished, so you can see exactly what changed. It also lists what we did, such as which images were compressed and what code was minified, and any remaining drag we could not remove, such as a third-party app or embedded widget, with a note on what it would take to deal with it.\u003c\/p\u003e\n\u003ch3\u003eWill a faster site rank higher on Google?\u003c\/h3\u003e\n\u003cp\u003eWe cannot promise that. Google uses page experience, including Core Web Vitals, as one of many signals, and the relevance and quality of your content matter more. What speed does reliably is keep more visitors on the page, especially on phones. A slow site gives people a reason to leave before they call or book, and fixing that helps whatever traffic you already have.\u003c\/p\u003e\n\u003ch3\u003eShould I choose this or the $149 tune-up?\u003c\/h3\u003e\n\u003cp\u003eChoose the $149 Shopify Speed \u0026amp; Core Web Vitals Tune-Up if you want a quick clean-up of images, lazy-loading and render-blocking code with a Core Web Vitals check. Choose this $249 service when you want the full PageSpeed audit, code minification, caching setup and a before and after report that records the results. Both are one-time services, and neither is a monthly plan.\u003c\/p\u003e\n\u003ch3\u003eCan every speed problem be fixed?\u003c\/h3\u003e\n\u003cp\u003eNot always. Some drag comes from third-party apps, chat widgets, embedded videos or the platform itself, and removing it can mean removing a feature you rely on. We do what is safe on your pages and flag the rest in your report, so you can decide whether an app is worth what it costs in speed. Nothing is removed from your site without your approval.\u003c\/p\u003e\n\u003ch3\u003eIs ongoing speed monitoring included?\u003c\/h3\u003e\n\u003cp\u003eNo. This is a one-time service. Ongoing speed work is part of the Website Care plans: Website Care Plus at $149 a month includes a monthly speed tune-up for sites of up to 15 pages, and the larger plans add more hours and monitoring. A common approach is to run this optimization once, then keep the site fast month to month through a care plan.\u003c\/p\u003e\n","brand":"ai Website Design","offers":[{"title":"New client","offer_id":52633766527192,"sku":null,"price":249.0,"currency_code":"USD","in_stock":true},{"title":"AI Website Design client","offer_id":52633766559960,"sku":null,"price":174.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0839\/3051\/3624\/files\/image_3da86d91-8ad4-4755-bc05-e6ec8a2887dd.png?v=1791366150","url":"https:\/\/aiwebsitedesignswfl.com\/products\/website-speed-performance-optimization","provider":"AI Website Design SWFL","version":"1.0","type":"link"}