Design and branding

Website Design Upgrades, Logo & Branding

Logo, brand identity, UI/UX upgrades, themed product cards, extra pages and website refreshes for your Shopify site.

Website Design Upgrades, Logo & Branding
  • 6options in this collection
  • $72lowest price
  • $350highest price
  • One-timebilling

New · Website Development Tool

Plan your Shopify website in about 3 minutes

Tell us about your business and budget. The tool builds a side-by-side plan with prices, what you save, and the site-protection packages worth adding, then gives you a PDF to keep.

  • AI-built plan
  • Side-by-side pricing
  • Site protection picks
Open the Website Development Tool
  • 1. Describe your businessType it in your own words.
  • 2. Compare your plansSee price and savings side by side.
  • 3. Protect your siteLearn what could go wrong without care.

Options and prices

  • Logo & Brand Identity Design

    $150 one-time

    A high-definition vector logo in light and dark versions, brand color guide, typography hierarchy and favicon. $150 one-time for Southwest Florida firms.

    See what's included
  • UI/UX Design Upgrade

    Add-on service

    UI/UX Design Upgrade

    $300 one-time

    Visual refinement, custom section styling, conversion pathway mapping and an accessibility review for your website. $300 one-time, Southwest Florida.

    See what's included
  • Themed Product Cards

    Add-on service

    Themed Product Cards

    $180 one-time

    Custom Shopify product cards with the attributes that matter, equal heights across every grid, branded pricing tags and clean hover states. $180 one-time.

    See what's included
  • Extra Custom Page

    Add-on service

    Extra Custom Page

    $90 one-time

    Add a fully coded, responsive page to any website build for $90 each: custom layout, its own meta tags and schema, internal links and optimized images.

    See what's included
  • Website Refresh & Redesign

    One-time service

    Website Refresh & Redesign

    $350 one-time

    Modernize your existing Shopify site: cleaner layout, faster load, better SEO and conversions. Website refresh from $350, AI Website Design SWFL.

    See what's included
  • Website Copywriting (per page)

    $72 one-time

    Conversion-built page copy in your brand voice, written around local search intent, answer-first and scannable. $72 per page with one revision round.

    See what's included

Design and branding services from AI Website Design SWFL refresh how your business looks online: a vector logo and brand guide for $150, a UI/UX design upgrade for $300, themed Shopify product cards for $180, extra custom pages for $90 each and a full website refresh from $350. One-time prices, built on your own Shopify site.

Tell us what must stay. If your current URLs, page headings or text are already earning traffic, say so at the start and we will plan the design work around them.

Compare the design and branding services

Logo vs UI/UX upgrade vs product cards vs extra page vs refresh vs copywriting
Service New client AIWD client What it does
Logo & Brand Identity Design $150 — A vector logo in light and dark versions, brand color guide, typography hierarchy and favicon
UI/UX Design Upgrade $300 — Visual refinement, custom section styling, conversion pathway mapping and an accessibility review
Themed Product Cards $180 — Custom Shopify product cards with equal heights, branded price tags and clean hover states
Extra Custom Page $90 — A fully coded, responsive page with its own meta tags, schema and optimized images
Website Refresh & Redesign from $350 — Modernize an existing Shopify site: cleaner layout, faster load, better SEO and conversions
Website Copywriting (per page) $72 — Page copy in your brand voice, answer-first and scannable, with one revision round

All prices are one-time, with no client discount. Services marked from are priced by scope and confirmed before work starts.

Which design service should I choose?

Start with Logo & Brand Identity Design if you do not yet have a logo or a consistent look. If your site works but looks dated or confusing, the UI/UX Design Upgrade refines the design and maps how visitors move toward calling, booking or buying. If the whole site needs a modern layout, the Website Refresh & Redesign goes further.

Selling products? Themed Product Cards make every collection grid tidy and on-brand. Need one more page for a service or town? An Extra Custom Page adds it to any build, and Website Copywriting writes the words in your voice.

What good small-business design does

  • Makes the next step obvious. One clear call to action per section beats five competing ones.
  • Stays readable. Body text around 16 to 18 pixels, strong contrast and generous spacing work on every screen.
  • Looks like one business. A consistent logo, color set and type hierarchy build trust across your site, profiles and printed pieces.
  • Loads fast. Sharp vector icons and right-sized images keep pages light.

Questions, answered

How much does a logo and brand identity cost?

Logo & Brand Identity Design is $150, paid once. You receive a high-definition vector logo in light and dark versions, a brand color guide, a typography hierarchy and a favicon, so the same look carries across your website, social profiles and printed materials. You can choose the 50% deposit option at checkout to pay half today.

What is the difference between a UI/UX upgrade and a website refresh?

The UI/UX Design Upgrade is $300 and focuses on how the site looks and flows: visual refinement, custom section styling, mapping the path visitors take to contact or buy, and an accessibility review. The Website Refresh & Redesign starts at $350 and modernizes an existing Shopify site more broadly, with a cleaner layout, faster load and better SEO. We confirm scope before work starts.

Will a redesign hurt my Google rankings?

Design changes can affect rankings if URLs, headings or text change, so we ask what must stay before we start. Pages already earning traffic should keep their addresses and key content unless we agree otherwise. A cleaner, faster, more readable site also helps visitors, but nobody can guarantee a ranking result from a redesign, and changes take time to be recrawled.

What are themed product cards?

They are custom Shopify product cards designed around the details your shoppers care about, with equal heights across every grid, branded price tags and clean hover states. The result is a tidier collection page that looks consistent as you add products. They are $180 one time and work on your own Shopify theme.

Can you add a page to my existing website?

Yes. An Extra Custom Page is $90 and adds a fully coded, responsive page to any website build, with its own title and meta tags, schema, internal links and optimized images. It is a good fit for a new service, a town you serve or a landing page for an offer. Website Copywriting at $72 per page can write the words.

Can I pay 50% down?

Yes. Every one-time design service here has a 50% deposit option. Choose the 50% deposit option at checkout to pay half today. The remaining half is invoiced when the work is complete, and you can also pay in full. Services marked from are priced by scope, and David confirms scope and timing with you before work begins, so there are no surprises. Packages and memberships are not refundable.

Built by hand by the team at AI Website Design, the same answer-first system proven on our own Fort Myers businesses (Lumina Skin Sanctuary and Sanctuary Growth Co). Questions? sales@aiwebsitedesignswfl.com.