Collier County · Season town
Web design in Naples, Florida
Websites for Naples businesses from $450, live in one to two weeks. Naples is the most design-conscious and most seasonal market in Southwest Florida, and both facts change what a site has to do. Prices are published in full, which is not how it usually works here.
What a Naples website costs
| Build | Price | Best for |
|---|---|---|
| Basic website | $450 | Up to 5 pages — one trade, one location |
| Business website | $900 | Up to 10 pages — several services or service areas |
| Online store | $1,350 | Selling products, packages or gift cards online |
Every build includes mobile-first design, on-page SEO, validated schema, a spam-shielded contact form and answer-first structure so AI assistants can quote you.
Every site we build runs on Shopify — including plain marketing sites with no shopping cart. It is fast, secure and hosted for you, you can add products or gift cards later without a rebuild, and the account is yours outright. Shopify bills you directly for their plan (from about $39/month) and your domain; we never mark either up.
Why Naples is a different market
Two things separate Naples from the rest of Southwest Florida, and both of them change the brief.
The first is money and taste. Naples customers see good design constantly — in the shops on Fifth Avenue South and Third Street South, in the restaurants, in the galleries — and a site that looks cheap reads as a business that is cheap. This is the one market in the region where presentation is a qualifying threshold rather than a nice-to-have.
The second is the season. Population, spending and search volume all swing hard between the winter months and summer, harder here than in Fort Myers or Cape Coral. That has a practical consequence most people miss: a site needs Google history before the demand arrives, which makes late summer the right time to build and January the worst.
What is genuinely surprising is how thin the technical layer is underneath all that good design. Open a well-known Naples business site, view the source, and search for "application/ld+json". Most of the time there is nothing there — no schema telling Google what the business does, no answer-first structure an AI assistant can quote. The design budget went into the surface. That is the gap.
Who we build for in Naples
Restaurants and hospitality
Menus, reservation handoffs, seasonal hours and gift cards — the details a visitor asks an AI assistant about at six o'clock, and the ones template sites answer worst.
High-end home services
Design-build, landscaping, pool, marine, estate management and property watch. Long sales cycles, high ticket, and clients who research thoroughly before calling anyone.
Practices and professional offices
Medical, dental, aesthetic, legal, wealth and real estate. Individual service pages, credentials stated plainly, and the FAQ depth that makes a cautious first-time client comfortable.
One exclusion, stated openly: we do not do local search work for facial spas inside our own Fort Myers service area, because the owner runs one. Naples spas are outside that radius and are welcome — or served by our sister brand Sanctuary Growth Co.
After launch: competing in Collier County
Naples is the most contested local search market in the region, and the businesses above you are usually there because someone is actively working on it. These plans are that work.
| Plan | Monthly | What it covers |
|---|---|---|
| Foundation | $360 | Profile optimization, weekly rank tracking, one post a week, review-request system |
| Growth | $720 | Foundation plus two optimized pages a month, AI-citation testing, competitor gap tracking |
| Authority | $1,200 | Growth plus four pages a month, local link building, full technical SEO |
Month to month, no contract. We are about forty minutes north in Fort Myers.
Questions people ask before they hire us
How much does a website cost in Naples?
$450 for a five-page site, $900 for ten pages, $1,350 for a Shopify store. Naples agencies routinely quote $5,000 to $15,000 for the same scope, and design studios here charge for the address as much as the work. Our prices are published, so you can compare a real number against a real number.
Naples businesses already have good websites. Is that a problem?
It raises the bar on presentation and lowers it on structure. Naples has genuinely well-designed sites, but most were built for looks — open one and search the source for schema markup and you usually find nothing. That gap is where a smaller budget still wins, because structure is what search engines and AI assistants actually read.
Does the season really change how I should build?
Yes, more here than anywhere else in Southwest Florida. Naples swings hard between season and summer, and a site launched in September has three months of Google history before the visitors arrive. Launch in January and you are starting from zero in the busiest quarter you have.
Do you work with Naples restaurants and hospitality?
Yes. Menus, reservation handoffs, gift cards and seasonal hours all matter more here than in most of the region, and they are exactly the details that get answered badly on a template site. Getting hours and menu structure right is also what lets AI assistants answer a visitor asking where to eat tonight.
Can you help me rank against established Naples competitors?
We can do the work that moves it: service pages that answer real searches, validated schema, profile optimization and geo-grid tracking across your actual service area. Nobody can promise a position in a market this competitive. The free report shows you where you currently sit before you spend anything.
Are you actually in Naples?
No — we are in Fort Myers, about forty minutes north, and we say so rather than renting a Naples mailbox to look local. Everything runs by email, one questionnaire and a preview link, so the address matters far less than whether the person building it understands your market.