Compare the versions
Website speed tune-up vs performance optimization: which do you need?
We offer two one-time speed services for Shopify sites. The Core Web Vitals Tune-Up is $149 and fixes images, lazy-loading and render-blocking code. The Speed and Performance Optimization is $249 for new clients and $174 for AI Website Design clients, and adds a full PageSpeed audit, caching setup and a before and after report.
The two speed services at a glance
| At a glance | Core Web Vitals Tune-Up | Speed and Performance Optimization |
|---|---|---|
| New client price | $149 | $249 |
| AIWD client price | $149 | $174 |
| Billing | One-time | One-time |
| Best for | A Shopify store that feels slow on mobile or is flagged for speed in Google Search Console | Owners who want a full audit and proof of what changed |
Speed gains depend on your theme, installed apps and images. Some drag comes from third-party apps or the platform and cannot always be removed, and we flag anything outside our control. Nobody can promise a score.
What each speed service includes
| What is included | Tune-Up | Optimization |
|---|---|---|
| Image compression and correct sizing | Yes | Yes |
| Lazy-loading for below-the-fold images | Yes | Covered in the Core Web Vitals improvements |
| Cleanup of render-blocking code and unused assets where safe | Yes | Code minification |
| Core Web Vitals work (LCP, CLS, INP) | Check with before and after numbers | Improvements |
| Full PageSpeed audit | No | Yes |
| Caching setup | No | Yes |
| Written before and after speed report | Short summary of what changed | Full report |
Which speed service should I choose?
- Choose the Tune-Up if your store feels heavy on phones and you want the common causes fixed at the lowest price.
- Choose the Optimization if you want a full PageSpeed audit, caching and a before and after report that shows exactly what changed.
- Consider a care plan if you want ongoing attention: Website Care Plus and higher include a monthly speed tune-up.
Questions, answered
How much does website speed optimization cost?
The Website Speed and Core Web Vitals Tune-Up is $149 one time. The Website Speed and Performance Optimization is $249 for new clients and $174 for AI Website Design clients, and includes a PageSpeed audit, caching setup and a before and after report. Both have a 50% deposit option at checkout, and we confirm scope with you before work starts.
What is the difference between the two speed services?
The $149 tune-up is a focused cleanup: image compression and sizing, lazy-loading, removal of render-blocking code where safe and a Core Web Vitals check with before and after numbers. The $249 optimization starts with a full PageSpeed audit, then adds image compression, code minification, caching and Core Web Vitals improvements and delivers a before and after speed report.
Will you guarantee a perfect PageSpeed score?
No. Scores depend on your theme, the apps installed, your images and the device and network tested, and they vary from one test to the next. We aim for real, measurable improvements and show you the before and after, but we cannot promise a particular number, a pass on every metric or a change in rankings. Speed is one signal among many.
What are Core Web Vitals?
Core Web Vitals are Google's measures of page experience: how quickly the main content loads (LCP), how stable the layout is while loading (CLS) and how quickly the page responds to a tap or click (INP). They are one signal among many, and content relevance still matters more. Passing them mainly helps visitors, especially on phones, stay on your pages.
Why is my Shopify store slow, and can everything be fixed?
Common causes are oversized images, too many apps, heavy third-party scripts and unoptimized theme code. We fix what is in our control, such as images, lazy-loading and unused assets. Some drag comes from third-party apps or Shopify's platform and cannot always be fully removed, so we flag anything outside our control and tell you what removing an app would change.
Is there an ongoing speed option?
Yes. Website Care Plus, Pro and Managed include a monthly speed tune-up, so new images and apps do not slowly undo the work. Care plans are monthly memberships billed at the full monthly price, while the one-time speed services here can be paid with a 50% deposit. Compare the plans on our care plan comparison page.
Built by hand by the team at AI Website Design, the same answer-first system proven on our own Fort Myers businesses (Lumina Skin Sanctuary and Sanctuary Growth Co). Questions? sales@aiwebsitedesignswfl.com.
